01 / Inputs
Synthesis
Content and visuals developed together.
Messaging, hierarchy, and visual language are refined in one workflow so final outputs feel unified and intentional.
graphic design portfolio
Brand identity, campaign,
digital design, and
illustration
Sahal helps brands translate strategy into visuals that feel clear, modern, and unmistakably theirs.
selected clients & collaborators
Sahal Studio
portfolio
Selected
works
graphic design,
crafted with intent
A curated selection of identity, campaign, and digital design projects built for clarity, distinction, and measurable impact.
strategy, direction, and execution
graphic design for brands at every stage
From first identity explorations to full campaign systems, Sahal works across branding, marketing design, UI, and illustration to keep every touchpoint consistent and memorable.
Sahal Studio
Identity System/Brand Board
Version: v3.2Last updated: Feb 2026Reviewer: Creative Direction
Foundations
Primary Ink#171614
Canvas#F5F3EE
Accent Clay#C45F3C
Accent Teal#1D6B63
Spacing Scale4 / 8 / 12 / 16 / 24 / 32 / 40 / 56 / 72 /
96
Corner Radius2 / 6 / 12 / 20
Action HoverAccent Teal darken 10%
Typography
DisplayMatter Medium / 72 / 76
Section HeadingMatter Medium / 30 / 36
BodyMatter Regular / 18 / 28
MetaPaper Mono / 12 / 16
Client Deck Coverapproved
Launch Heropending legal
Social Tile 4:5ready export
Application Rules
AN MONOGRAM
Logo Clearspace1x cap height all sides
CTA StatesDefault / Hover / Focus / Active /
Disabled
DoUse accent only for actions
AvoidDo not stack dual outlines
Usage NoteNewsletter banner keeps 24px safe margin
Visual systems that scale across every touchpoint
Build cohesive systems that move from brand strategy to campaign rollout and digital experiences without losing clarity.
Consistent visuals, clear direction
Every design decision supports recognition, clarity, and conversion across channels.
launch operations, aligned
Systems built to ship
From concept to channel deployment, every asset is tracked, approved, and delivered with clear ownership and measurable readiness.
Sahal Studio
Operations/Launch Control
Strategy Inputs
- AudienceUrban first-time buyers, 24-38
- Message PillarPremium feel, practical value
- Tone RulesConfident, concise, no hype
- Primary CTABook an in-store trial
Channel Orchestration
Core Narrative
OOH
Paid
Landing
Readiness Rail
Legal Sign-offDone
Brand QADone
LocalizationPending
Export PackIn Flight
Coverage96%
Asset Pass Rate92%
Time-to-Publish18 hrs
Launch readiness you can verify
Status checkpoints and approval signals reduce last-minute revisions and keep releases predictable.
One command view across channels
Social, OOH, paid, and landing outputs stay synchronized so campaigns launch as one coherent system.
campaign design with strategic focus
Visuals built to scale
Art direction and production-ready assets for print and digital campaigns that stay cohesive from first draft to final delivery.
Sahal Studio
Architecture/Campaign Rollout
02 / Framework
System
Brand strategy translated into execution.
Each project connects positioning, visual direction, and production assets into one coherent design system.
03 / Outputs
Rollout
Campaign visuals built to scale.
Art direction and production-ready assets for social, OOH, and digital campaigns that stay cohesive.
Brand strategy translated into execution
Each project connects positioning, visual direction, and production assets into one coherent design system.
Content and visuals developed together
Messaging, hierarchy, and visual language are refined in one workflow so final outputs feel unified and intentional.
start a project or say hello
For new projects, collaborations, or questions about the work, reach out with a short brief and timeline.
email: m.sahal.mughal@gmail.com
Sahal's Process
A closer look at how each project moves from brief to final delivery, with strategy and craft aligned at every step.
Sahal's Process
See how each project moves from alignment and research through concept development, refinement, and final delivery.
Selected Work
Browse brand systems, campaign boards, interface studies, and launch work from recent client projects.